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To make the typing of addresses, salutations, or inserts into letters agree with other imprinted copy. Matching together various personalized items within the same mailing kit, container or envelope.
The theory behind variable printing is this: The more personalized a direct mail piece, the more targeted it is to the reader, the more likely it is to get a positive response. It really does work! Corporations have used variable printing for years. Now it's your turn and Corporate Business Solutions can help. Our years of experience and our ability to stay ahead of technology have combined to offer you variable printing. Call us today and ask us how we can make variable printing affordable and extremely effective in reaching your audiences. Statistics have shown that companies using variable printing have increased response rates. |
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