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National Change of Address
Over 40 million Americans change addresses annually, which creates obstacles in maintaining a high-quality mailing list that tracks customers who move. The National Change of Address (NCOA) program makes change-of-address (COA) information available to help reduce undeliverable or duplicate mail pieces. NCOA service is a comprehensive program that aids mailers in identifying changes of address before mail enters the mail stream.
NCOA improves mail deliverability by providing mailers with current, standardized 5-digit ZIP Codes, 4-digit add-on codes, and 2-digit delivery point coded addresses for individual, family, and business moves.
When we have a mailing list NCOA processed, we also have a list of NIXIE’s created. NIXIE’s are “almost” matches. The Nixie Option is used by mailers help cleanse their mailing lists even more. Nixie returns a code indicating a match was close but not good enough to meet the strict USPS matching guidelines. The nixie code indicates the reason a match could not be made with the NCOA file, and a mailer can investigate the address record and provide necessary corrections. A no-match to the NCOA file does NOT return the new address—the Nixie Option indicates why.
NCOA helps reduce undeliverable-as-addressed mail by correcting input addresses prior to mailing. This service will save you money that otherwise would have been wasted in materials and postage.
Key Benefits of NCOA:
- Reduces undeliverable mail by providing the most current address information for matches made to the NCOA File.
- Prevents duplicate mail pieces or re-mailings after address corrections are received because the address correction is applied prior to the mailing.
- Reduces mailer costs by reducing the number of undeliverable and duplicate mail pieces by using most current address information.
- Provides the opportunity for faster product/service marketing through accurate mail delivery.
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